ProTilly is a personal and business development consultation firm, founded by Marie, a human resource executive with over 30 years of experience in transforming employee operations for various companies. ProTilly offers executive coaching, personality assessments, webinars, and other tools for expert leadership training and development.
ProTilly wanted to increase their WordPress website's speed, performance, and usability to provide a better user experience for its customers and improve the aesthetics of their brand and website. Using a combination of imagery, white space, and text, I was able to improve the visual hierarchy of their website. I was able to optimize their website speed and page loading time from 8 seconds to 2 seconds. While working with their creative designers and content developers, we were able to achieve a structured web design and simple-to-use backend infrastructure in an attempt to improve their marketing efforts.